Torrance, CA— Pelican Products, Inc. (Pelican), the global leader in the design and manufacture of rugged gear for outdoor enthusiasts, today announced the Pelican™ Elite Soft Cooler in 24-can size. Pelican’s new Elite Soft Cooler is durable, easy to carry, waterproof, leakproof, and keeps ice for up to 48 hours, offering a convenient alternative to hard coolers.
Pelican continues to define the high-performance cooler category, creating a soft sided cooler that is built to withstand all outdoor and recreation activities. “We leveraged our experience to create a balance of uncompromising Pelican durability and lightweight practicality,” said Bob Shortt, President of Pelican’s Consumer Division. “We are expanding our Elite Cooler line with a durable, rugged soft side cooler that is ready for adventure. Strap it on your kayak, stand up paddle board, ATV / UTV, or take it with you on a hike to the beach or lake.”
The Pelican™ Elite Soft Cooler has a 24-can capacity and comes with a detachable padded shoulder strap for easier carrying. The steel-tie down anchors have built-in bottle openers for greater convenience and the front pocket is designed to store small belongings. The insulated inner walls provide superior thermal performance, keeping contents cold for up to 48 hours.
The newest addition to the Pelican Elite Cooler family delivers ultimate durability reinforced by the compression-molded lid and base, over-molded handle and a dual-buckle system. The distinctive design reflects Pelican’s commitment to durability with heavy-duty construction, sweat-proof rugged exterior fabric and PVCfree interior material with an FDA-approved food grade liner.
The Pelican Elite Soft Cooler in 24-can size is available in black/gray for MSRP $279.99 and will soon be available in 12 and 48 can sizes through authorized dealers. A three-year guarantee backs the Pelican™ Elite Soft Cooler. Visit www.pelican.com for more details.
Pelican Products is a portfolio company of Behrman Capital, a private equity investment firm based in New York and San Francisco.
About Pelican Products
Pelican Products, Inc. is the global leader in the design and manufacture of high performance protective cases, temperature controlled packaging solutions, advanced portable lighting systems and rugged gear for professionals and outdoor enthusiasts. Their products are used by professionals in the most demanding markets including fire / safety, law enforcement, defense / military, aerospace, entertainment, industrial and consumer. Pelican™ products are designed and built to last a lifetime. The company operates in 21 countries, with 22 international sales offices and six manufacturing facilities around the globe. In Europe, the company does business under the name Peli Products, S.L.U. For more information, visit www.pelican.com or www.behrmancap.com.
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